Larry on Business: Marketing Methods & Vehicles 9: Search Engine Optimization

Saturday, June 16, 2012

Marketing Methods & Vehicles 9: Search Engine Optimization

This continues our series on marketing methods & vehicle that help increase revenues

The Internet involves several applications to serve as an effective marketing vehicle: search engine optimization (SEO), pay per click (PPC), banners, monetizing, and more—and that includes just this week. One blog cannot cover all aspects. Thousands of web sites dedicated to marketing on the Internet provide advice, codes, and applications to help your business. We will discuss Search Engine Optimization (SEO) today.

Benefits of Search Engine Optimization (SEO)

In essence, SEO makes your web site or product appear higher in the results of inquiries using search engines such as Google, Bing, etc.

A typical search generates 100,000’s of thousands results. Most users see 10 results per page. In addition, almost nobody looks beyond the first page. So, if your name or product appears as even the 15th result very few clients will see it.

Effective SEO moves you to the first page of any search. The promise of SEO means that being on the front page you will expose millions of clients and potential clients to you, your product, and your service.

How to Optimize Your Search Results

You need to implement a variety of techniques for SEO to work. In fact, the complexities of SEO generated an entire industry dedicated to improving your SEO. A simple Google search on Tips for SEO generated 19,700,000 results. Various titles listed 10, 21, 55, 95 and more tips “to get you started”. You can see why so many companies consult on SEO.

I suggest you read some of the following: