Marketing Methods & Vehicles 12: More Internet Marketing Ideas

This continues our series on marketing methods and vehicles to increase business revenue

This post will not complete our series on marketing methods and vehicles. It will conclude our focus on the Internet as a marketing vehicle. We reviewed and introduced you to a lot of concepts about Internet marketing. It remains the most volatile of marketing vehicles. The complexity and constant evolution of the Internet highlights the benefits of expert assistance navigating online marketing.

Website Optimization

Website optimization differs from Search Engine Optimization (SEO). SEO moves your site up in the results of searches on Google, Chrome and other search engines. Website optimization improves the performance, speed, and power of your site. Read these great articles:

• Gary Przklenk lists the Top 20 Conversion Optimization Tips 
• Iliuta shares 17 Website Optimization Tips for Web Developers 
• Raphael Caixeta gives 10 Tips for Optimizing Your Website’s Speed 

Collateral Related to Your Web-Based Touch Points

Alyssa Gregory in 8 Ways Online Businesses Can Create Customer Touchpoints defines “A touchpoint is any instance when a client or potential client comes into contact with your company.” She continues

• “Touchpoints are used prominently with offline businesses, particularly in the retail industry, on receipts, bags, signage, customer service counters, etc. The goal is to help customers recognize and remember the brand.”
• “But touchpoints can also be a valuable way for online businesses to build brand loyalty and trust. In fact, recurring touchpoints can not only result in repeat clients, but also in an increase in the ever-desirable word of mouth marketing.”

Matt Owen’s adds Three Ways to Increase Your Online Touchpoints.

Marketing Message

A final thought on Internet marketing—keep your focus on a rock solid marketing message. You must know

• What message you want to send
• Who you want to send the message to
• How they want to hear and will interpret the message

If your marketing message does not resonate with clients, you wasted time and money.

Tuesday we will share thoughts on the 4th of July and small-business ownership today

Thursday we discuss a few other marketing vehicles like parties, door-to-door, and more