This continues our series on marketing methods and vehicles that can increase revenues
Publicity provides a free way for people to hear about your company. One of the greatest publicity experts Dian Thomas taught Johnny Carson how to cook an egg in a paper bag on TV. She appeared for years as a guest on the Tonight and Today shows.
Dian’s web site contains great ideas to help you generate publicity for your business. I strongly urge you to follow the links and read her articles on the following topics:
Dian shares six steps to help you get ready for media
- Evaluate what you have to offer
- Determine your marketing angle
- Write a pitch letter to a media outlet you want to interview you
- Prepare a media release to send to the media outlets
- Find the media contact you wish to send your pitch or release to on the Internet
- Prepare for the interview for when you receive a return call or email
“Learn the four key things you will need to do to be a great guest on TV”
- Do your research
- Refine your content and delivery
- Avoiding faux pas
- Present a memorable segment
Taking Care of Business with Magazine Articles
“Learn the secret formula to getting free publicity through Trade Magazines”
- Choose your idea
- Look for magazine markets
- Submit your ideas in a query letter
- Write the article
- Resell and Re-Purpose the Article
“You can sit in your office and promote you business through the radio if you know the key to great interview.”
- Become familiar with the station’s programming
- Remember that not every radio station’s format contains interview segments
- Consider whether your subject matter is appropriate for the program
Why is a Newspaper Article Better Than Advertising?
“Publicity is the key to adding credibility and cutting the cost of marketing. In a healthy business practice publicity should come first them advertising”
Monday we outline ideas to improve advertising as a marketing method to improve your revenues
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