Marketing Methods & Vehicles 10: Pay Per Click, Banners, & Monetizing

This continues our series about marketing methods & vehicles to help increase revenues

You can earn money from your Internet site in many ways. Selling product or services continues as a solid source of income. Your web site can also earn you money in other ways. Today we will review three methods: pay per click (PPC), banners on your web site, and monetizing your site.

Pay Per Click (PPC)

Wikipedia defines PPC “Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.” You can earn money by pay per click.

• Jeff Allen writes “It’s been a whirlwind year in the land of PPC”. He shares 165 PPC Tips, Tricks, and Tools.
• Garry Przyklenk offers a wonderful blog dedicated to PPC with updates & suggestions
• Elise Gabbert asked 18 PPC Experts questions (click on names to see their answers)
• Kevin Gibbons writes 25 Tips for Giving Your PPC Campaigns a Boost

Banners

Banners offer another way to make money off your web site. “This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through". In many cases, banners are delivered by a central ad server.”

You can find free banner templates and designs with a simple search of web banners. Others tips include:

• Dzineblog’s 10 Vital Tips to Design Web Banners
• Karol K tells How to Design a Proper Banner—One that Actually Works
• Segey Nekipelov gives Creating an Effective Web Banner; 5 Tips for Success

Monetizing

Monetize means make money from your site:

• Laura Gregory If your are attempting to monetize your website here are some tips
• Daniel Scocco explains widgets to monetize web sites (plus other web market ideas)
• Alicia Navarro describes how to Monetize your social site without annoying your users

Thursday we will explore how the graphic and navigational design of your web site helps