Marketing Methods & Vehicles 8: The Internet as a Marketing Vehicle

This continues our series on marketing methods and vehicles to increase business revenues
The Internet offers an inexpensive access to a massive client base. Too many business owners think that putting up a web site guarantees sales and revenues. You may even create your own web site to save money. WordPress, Blogger, and other platforms allow to share your message so easily. You probably already found the Internet requires much more expertise. Discussing the Internet as a marketing vehicle will require multiple posts.
Concepts Related to the Marketing on the Internet
We will examine several ideas over the next several posts . I will refer you to sites and articles that will help you learn more. Some of the elements I share here will have scores of additional or related practices. I cannot list all of them. Here go a few of the major ones:

• Sebo Marketing helps with
• Search Engine Optimization components 1)text, 2) link, & 3) popularity
• Pay Per Click means you only pay when someone clicks on your ad
• Website Designs requires easy to read, navigate, and find. Consistent layout and design that downloads quickly.
• Other design considerations include cross-browser compatibility, HTML compliance code, the use of cascading style sheets, reliable web hosting, and an effective e-Commerce store
• Website Optimization includes many elements. Follow this link to see them.

Eli Kirk another web marketing company highlights these concepts to improve your web marketing:

• Brand creation and management
• Web design
• Web development
• Collateral related to your web-based touch points
• Marketing the message and your goals

Social media allows you to get your message to hundreds of people, but few generate profits.
Standing in Front of Wal-Mart Selling Shirts
Bryan Waldon Pope recently shared this concept with me.
You can now sell your product or service through so many on-line vehicles like Amazon, E-Bay, and more. Trying to get them to come to your site is like standing in front of Wal-Mart trying to sell shirts. Put your effort into getting your shirts into Wal-Mart instead.
Saturday we will discuss the misleading allure of search engine optimization (SEO)