Thursday, June 28, 2012

Marketing Methods & Vehicles 11: Setting Up an E-Commerce Store

ecommerce storeThis continues our series on marketing methods & vehicles that increase business revenues

Creating an E-Commerce or online store became the goal of huge numbers of business owners in the last decade. Hundreds of thousands heard Kevin Costner’s line from the movie Field of Dreams “If you build it they will come”. So, business owners built their stores—and no one came. Nevertheless building an online store can boost your revenues. Today, we discuss tips for setting up your own online store.

Sell on Your Site versus Get Product in Other Sites

I shared this parable in a previous post. It applies to this topic. Ask yourself which option would be most profitable to you:

  • Open a card table stand selling sunglasses on the side of the road
  • Open a card table stand selling sunglasses  in front of a Wal-Mart
  • Get your sunglasses inside of every Wal-Mart in the world

This parable represents the evolution of ecommerce.

  • In the beginning you set up a sales web site in cyberspace and tried to grab people’s attention
  • Then, you used SEO and other options to get your store on the first page of search engines
  • Today, you can list your product inside the major sales sits: Amazon, EBay, CDBaby, BookBaby, Craig’s List, and more

Basics of Ecommerce

If  you decide to add a sales cart to your site, you want to understand the ever improving tools, trends, and tips. The following articles and web sites will help you understand the basic of ecommerce and online stores. I strongly suggest you read them and follow their links.

Sources of Shopping Carts

Top Ten Reviews and Shopping Cart Reviews rate shopping cart software. PayPal provides methods for collecting money.

Saturday we will explore additional features related to the Internet as a marketing vehicle

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