Thursday, June 21, 2012

Marketing Methods & Vehicles 8: How Web Site Design Helps Sales

Design a siteThis continues our series on the marketing methods & vehicles help increase your revenues

The design of your web site enhances or restricts your marketing success. Design concepts change regularly. Successful colors, navigation tools, menus, type fonts, and font sizes change frequently. As a result, my posts will not describe specific colors or design elements. Instead, I will direct you to web sites so you can keep your understanding current ideas, color schemes, and navigation.

Elements of Web Design

Web Designer Depot shared 10 Web Design Elements that You Shouldn’t Overlook:

  • Links: color & styles when normal, visited, active, & hover
  • Forms: Usually consist of 2 elements a form label and input fields and labels
  • Button behavior: What do buttons do as default, when you hover or click, or disabled
  • Form validation: use an asterisk to show required fields, you can validate information in a form in real time or after they complete the form
  • Status messages: inform users of errors, emails, instructions to access your data
  • Extending the background on larger screens: will you fill with white, a background, or picture
  • Base HTML elements: including titles, headings, tables, and other elements
  • Website emails mailing list confirmation, registration and form-completions confirmation, and order verification after a purchase
  • Page stretching asks how will your page stretch  to accommodate changing content
  • Animation: pop-ups, tooltips, transitions, etc.

How Web Design Enhances Marketing and Sales

The following web sites will offer you assistance on how to enhance the marketing power of your web site:

Saturday we will review cross-browser compatibility and HTML compliance code

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