Marketing Methods & Vehicles 12: More Internet Marketing Ideas

This continues our series on marketing methods and vehicles to increase business revenue

This post will not complete our series on marketing methods and vehicles. It will conclude our focus on the Internet as a marketing vehicle. We reviewed and introduced you to a lot of concepts about Internet marketing. It remains the most volatile of marketing vehicles. The complexity and constant evolution of the Internet highlights the benefits of expert assistance navigating online marketing.

Website Optimization

Website optimization differs from Search Engine Optimization (SEO). SEO moves your site up in the results of searches on Google, Chrome and other search engines. Website optimization improves the performance, speed, and power of your site. Read these great articles:

• Gary Przklenk lists the Top 20 Conversion Optimization Tips 
• Iliuta shares 17 Website Optimization Tips for Web Developers 
• Raphael Caixeta gives 10 Tips for Optimizing Your Website’s Speed 

Collateral Related to Your Web-Based Touch Points

Alyssa Gregory in 8 Ways Online Businesses Can Create Customer Touchpoints defines “A touchpoint is any instance when a client or potential client comes into contact with your company.” She continues

• “Touchpoints are used prominently with offline businesses, particularly in the retail industry, on receipts, bags, signage, customer service counters, etc. The goal is to help customers recognize and remember the brand.”
• “But touchpoints can also be a valuable way for online businesses to build brand loyalty and trust. In fact, recurring touchpoints can not only result in repeat clients, but also in an increase in the ever-desirable word of mouth marketing.”

Matt Owen’s adds Three Ways to Increase Your Online Touchpoints.

Marketing Message

A final thought on Internet marketing—keep your focus on a rock solid marketing message. You must know

• What message you want to send
• Who you want to send the message to
• How they want to hear and will interpret the message

If your marketing message does not resonate with clients, you wasted time and money.

Tuesday we will share thoughts on the 4th of July and small-business ownership today

Thursday we discuss a few other marketing vehicles like parties, door-to-door, and more

Marketing Methods & Vehicles 11: Setting Up an E-Commerce Store

This continues our series on marketing methods & vehicles that increase business revenues

Creating an E-Commerce or online store became the goal of huge numbers of business owners in the last decade. Hundreds of thousands heard Kevin Costner’s line from the movie Field of Dreams “If you build it they will come”. So, business owners built their stores—and no one came. Nevertheless building an online store can boost your revenues. Today, we discuss tips for setting up your own online store.

Sell on Your Site versus Get Product in Other Sites

I shared this parable in a previous post. It applies to this topic. Ask yourself which option would be most profitable to you:

• Open a card table stand selling sunglasses on the side of the road
• Open a card table stand selling sunglasses  in front of a Wal-Mart
• Get your sunglasses inside of every Wal-Mart in the world

This parable represents the evolution of ecommerce.

• In the beginning you set up a sales web site in cyberspace and tried to grab people’s attention
• Then, you used SEO and other options to get your store on the first page of search engines
• Today, you can list your product inside the major sales sits: Amazon, EBay, CDBaby, BookBaby, Craig’s List, and more

Basics of Ecommerce

If  you decide to add a sales cart to your site, you want to understand the ever improving tools, trends, and tips. The following articles and web sites will help you understand the basic of ecommerce and online stores. I strongly suggest you read them and follow their links.

• Network Solutions defines What is Ecommerce? (312 reviewers gave it 4 out 5 stars)
• Marshall Brain describes How Ecommerce Works
• Ecommerce Trends outline the trends for 2012
• Mage World provides several articles to help you understand & set up an online store
• Fortune 3 offers 6 Tips to Ensure Your Ecommerce Business Success

Sources of Shopping Carts

Top Ten Reviews and Shopping Cart Reviews rate shopping cart software. PayPal provides methods for collecting money.

Saturday we will explore additional features related to the Internet as a marketing vehicle

Marketing Methods & Vehicles 10: Cascading Style Sheets & Web Hosting

This continues our series on marketing methods and vehicles to increase business revenues

New web tools continue to appear as the Internet matures and grows. Every few years sees an improvement in web tools. Templates abound for designing your own web pages. Drop-down menus and roll-over buttons abound. Multiple opportunities exist for hosting web sites. Today, we explore cascading styles and reliable web hosting.

Cascading Styles

The World Wide Web Consortium (W3C) defines Cascading Style Sheets (CSS) “Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.”

Wikipedia describes “Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document, including plain XML, SVG and XUL.”

“CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts.^[1] This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple pages to share formatting, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design).”

• World Wide Web Consortium (W3C) offers an overview
• W3Schools provides a tutorial with examples, quizzes, references, and an editor
• Web Design Group provides links to great helps, code, and more for your style sheets
• HTML Dog gives a CSS Beginner Tutorial
• WestCiv lists a Complete CSS Guide

Reliable Web Hosting

Reliable web hosting provides an on-going Internet presence. Unreliable hosting means your web site will come and go. Your forms, pages, and surveys become unreliable. The following will give you tips, ideas, and ratings on hosting platforms:

• Find My Hosting shares Best 10 Web Hosting Companies 2012
• Reliable Web Hosting also rates hosting hubs

Thursday we will review the pros, cons, and methods of setting up an e-Commerce store

Marketing Methods & Vehicles 9: Cross-Browser Compatibility & HTML Compliance Code

This continues our series on marketing methods & vehicles to improve business revenues

Today we will continue explaining facets of using the Internet as a marketing vehicle. We’ve already discussed more well-known concepts such as SEO, web design, pay per click, and banners. This post will explore some of the lesser known issues related to using the Internet: cross-browser compatibility and HTML code compliance. I will refer you to other sites in this post, because I know nothing about these topics.

Cross-Browser Compatibility

People will view your Internet site through a variety browsers on towers, laptops, tablets, phones, and other devices. They will use Apple, Windows, Droid, and open source products. Building a site that runs effectively for all of them requires cross-browser compatibility.

I recommend you read the following web sites and use their suggestions, patches, and  to improve your site:

• Sean Geng at NOUPe provides great tests for browsers, patch codes, and more
• jcox at Web Design Ledger offers more compatibility tests
• Charina Torres at 1st Web Designer gives 10 Useful Tools for Cross-Browser Compatibility Check
• Mason Hipp shares 7 Fresh and Simple Ways to Test Cross-Browser Compatibility
• Dainis at Hongkiat wrote a Complete Guide to Cross-Browser Compatibility Check

HTML Compliance Code

Wikipedia says “Current use of the term "standards-compliance" generally refers to the adherence to coding practices in relation to the use of HTML or XHTML, with Cascading Style Sheets (CSS) to define the layout, colors, and fonts of a web page. The Web Standards Project (WaSP) is a group, mainly composed of experienced web developers, whose mission is to encourage the use of these standards globally.”

• World Wide Web Consortium (W3C)  provide an HTML Markup Validation Services to check your documents
• Wimpy Player Documentation provides outstanding helps in Flash XHTML Compliance
• David Strom at ReadWrite Hack commented on The State of HTML5 Validation According to Tristan Louis
• Scott M. Fulton at ReadWrite Hack asks Who’s Validating the Validators? Reassessing HTML Compliance
• World Wide Web Consortium (W3C) publishes excellent articles on compliance

Tuesday we will analyze aspects of cascading style sheets and reliable web hosting

Marketing Methods & Vehicles 8: How Web Site Design Helps Sales

This continues our series on the marketing methods & vehicles help increase your revenues

The design of your web site enhances or restricts your marketing success. Design concepts change regularly. Successful colors, navigation tools, menus, type fonts, and font sizes change frequently. As a result, my posts will not describe specific colors or design elements. Instead, I will direct you to web sites so you can keep your understanding current ideas, color schemes, and navigation.

Elements of Web Design

Web Designer Depot shared 10 Web Design Elements that You Shouldn’t Overlook:

• Links: color & styles when normal, visited, active, & hover
• Forms: Usually consist of 2 elements a form label and input fields and labels
• Button behavior: What do buttons do as default, when you hover or click, or disabled
• Form validation: use an asterisk to show required fields, you can validate information in a form in real time or after they complete the form
• Status messages: inform users of errors, emails, instructions to access your data
• Extending the background on larger screens: will you fill with white, a background, or picture
• Base HTML elements: including titles, headings, tables, and other elements
• Website emails mailing list confirmation, registration and form-completions confirmation, and order verification after a purchase
• Page stretching asks how will your page stretch  to accommodate changing content
• Animation: pop-ups, tooltips, transitions, etc.

How Web Design Enhances Marketing and Sales

The following web sites will offer you assistance on how to enhance the marketing power of your web site:

• Grantastic Designs shares web site design tips I strongly encourage you to review
• ATACK Interactive Blog shares top 10 website design marketing tips and tools
• Net Speak Solutions offers web site design, marketing news & tips
• Hub Pages wrote Top 10 Website Design & Marketing Tips to Improve Local Business
• Web Design Ledger provides numerous blogs and ideas
• Color Combos describes emotional impacts of color
• Entheos Free Resources outlines ideas to improve the navigation of your web site
• About.com gives Top 10 Tips to a Great Web Page

Saturday we will review cross-browser compatibility and HTML compliance code

Marketing Methods & Vehicles 10: Pay Per Click, Banners, & Monetizing

This continues our series about marketing methods & vehicles to help increase revenues

You can earn money from your Internet site in many ways. Selling product or services continues as a solid source of income. Your web site can also earn you money in other ways. Today we will review three methods: pay per click (PPC), banners on your web site, and monetizing your site.

Pay Per Click (PPC)

Wikipedia defines PPC “Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.” You can earn money by pay per click.

• Jeff Allen writes “It’s been a whirlwind year in the land of PPC”. He shares 165 PPC Tips, Tricks, and Tools.
• Garry Przyklenk offers a wonderful blog dedicated to PPC with updates & suggestions
• Elise Gabbert asked 18 PPC Experts questions (click on names to see their answers)
• Kevin Gibbons writes 25 Tips for Giving Your PPC Campaigns a Boost

Banners

Banners offer another way to make money off your web site. “This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through". In many cases, banners are delivered by a central ad server.”

You can find free banner templates and designs with a simple search of web banners. Others tips include:

• Dzineblog’s 10 Vital Tips to Design Web Banners
• Karol K tells How to Design a Proper Banner—One that Actually Works
• Segey Nekipelov gives Creating an Effective Web Banner; 5 Tips for Success

Monetizing

Monetize means make money from your site:

• Laura Gregory If your are attempting to monetize your website here are some tips
• Daniel Scocco explains widgets to monetize web sites (plus other web market ideas)
• Alicia Navarro describes how to Monetize your social site without annoying your users

Thursday we will explore how the graphic and navigational design of your web site helps

Marketing Methods & Vehicles 9: Search Engine Optimization

This continues our series on marketing methods & vehicle that help increase revenues

The Internet involves several applications to serve as an effective marketing vehicle: search engine optimization (SEO), pay per click (PPC), banners, monetizing, and more—and that includes just this week. One blog cannot cover all aspects. Thousands of web sites dedicated to marketing on the Internet provide advice, codes, and applications to help your business. We will discuss Search Engine Optimization (SEO) today.

Benefits of Search Engine Optimization (SEO)

In essence, SEO makes your web site or product appear higher in the results of inquiries using  search engines such as Google, Bing, etc.

A typical search generates 100,000’s of thousands results. Most users see 10 results per page. In addition, almost nobody looks beyond the first page. So, if your name or product appears as even the 15th result very few clients will see it.

Effective SEO moves you to the first page of any search. The promise of SEO means that being on the front page you will expose millions of clients and potential clients to you, your product, and your service.

How to Optimize Your Search Results

You need to implement a variety of techniques for SEO to work. In fact, the complexities of SEO generated an entire industry dedicated to improving your SEO. A simple Google search on Tips for SEO generated 19,700,000 results. Various titles listed 10, 21, 55, 95 and more tips “to get you started”. You can see why so many companies consult on SEO.

I suggest you read some of the following:

• 10 of the Top 52 SEO Tips by David Leonhardt
• 55 Quick SEO Tips Even Your Mother Would Love by Richard Burckhardt
• 95 SEO Tips and Tricks for Powerful Search Engine Optimization by Jennifer Kyrnin
• SEO.com offers a free instant evaluation & several free webinars about SEO
• ioVentures offers SEO packages that you only pay for your results not just a contract

Illusions of of SEO—So You’re on Page 1, Do Clients Buy?

Tuesday we will examine pay per clicks, banners, and monetizing your Internet presence

Marketing Methods & Vehicles 8: The Internet as a Marketing Vehicle

This continues our series on marketing methods and vehicles to increase business revenues
The Internet offers an inexpensive access to a massive client base. Too many business owners think that putting up a web site guarantees sales and revenues. You may even create your own web site to save money. WordPress, Blogger, and other platforms allow to share your message so easily. You probably already found the Internet requires much more expertise. Discussing the Internet as a marketing vehicle will require multiple posts.
Concepts Related to the Marketing on the Internet
We will examine several ideas over the next several posts . I will refer you to sites and articles that will help you learn more. Some of the elements I share here will have scores of additional or related practices. I cannot list all of them. Here go a few of the major ones:

• Sebo Marketing helps with
• Search Engine Optimization components 1)text, 2) link, & 3) popularity
• Pay Per Click means you only pay when someone clicks on your ad
• Website Designs requires easy to read, navigate, and find. Consistent layout and design that downloads quickly.
• Other design considerations include cross-browser compatibility, HTML compliance code, the use of cascading style sheets, reliable web hosting, and an effective e-Commerce store
• Website Optimization includes many elements. Follow this link to see them.

Eli Kirk another web marketing company highlights these concepts to improve your web marketing:

• Brand creation and management
• Web design
• Web development
• Collateral related to your web-based touch points
• Marketing the message and your goals

Social media allows you to get your message to hundreds of people, but few generate profits.
Standing in Front of Wal-Mart Selling Shirts
Bryan Waldon Pope recently shared this concept with me.
You can now sell your product or service through so many on-line vehicles like Amazon, E-Bay, and more. Trying to get them to come to your site is like standing in front of Wal-Mart trying to sell shirts. Put your effort into getting your shirts into Wal-Mart instead.
Saturday we will discuss the misleading allure of search engine optimization (SEO)

Marketing Methods & Vehicles 7: Direct Mail

This continues our series on marketing methods and vehicles that increase business revenues
I wanted to add more information on direct mail marketing than I covered in the post on print mediums as a marketing vehicle. Yes, direct mail involved printed materials, so it remains a printed vehicle. The method of delivery differs from door hangers, windshield fliers, or even telephone book ads. So, here is my post on direct mail focusing on using professionals and smaller targeted audiences.
Designing Your Direct Mail Piece
Cactus Mailing suggests you

• Determine what you will mail: a postcard, a foldover, or brochure
• Make it look professional and eye-catching but will also get people to respond
• It does not matter how pretty or colorful a postcard is if it does not get responses
• Include the right elements: attention grabbing headline, clear offer, call to action, etc.

Entrepreneur.com shares How to Design a Direct Mail Package for Response. I strongly encourage you to read the whole article. They publish:

• Plain Jane's can win
• Photos must support copy and convey benefits
• Copy is king in direct response letters
• Every component must sell
• Good design in direct response is not achieved by whim
• Use action colors
• Every design feature must sell
• The more items in a direct mail package, often the more responsive it is

Al Lautenslager on Entrepreneur published 99 Tips for Direct-Mail Marketing. Read it too!
Selecting Your Mailing Audience
You may choose a variety of sources for your direct mailing audience. The best is your own list of past and current clients. You can purchase a list from a broker, but do not purchase more than you need.
Market Mapping Plus says “A good mailing list has a few important characteristics. The list is

• Kept fresh and updated on a regular basis
• Focuses on the market segments that you need to focus on
• Filled with the quantity of names and geographic coverage that you need
• Formatted to comply with the latest distinctions, and can suggest lists that will perform well for your purposes

Thursday we will review how to maximize your Internet marketing efforts

Marketing Methods & Vehicles 6: Marketing on the Radio

This continues our series on marketing methods and vehicles to help increase business revenues

Radio provides less expensive access to more targeted markets than television. Buying radio time—and preparing radio spots—requires much less money. Strategic Media estimates the average cost to produce a TV ad at $50,000 while an outside agency can produce a radio spot for $1,500. In addition, most communities offer far more radio stations than television broadcasters. Plus, you can target specific audiences easier on radio.

Target Your Audience on Radio

In their article About Radio Advertising Strategic Media states “The fundamental advertising axiom of reaching the right people at the right time with the right message at the right cost is more possible with radio than with TV or print, the other large-scale "push" direct response advertising mediums.”

The article lists exactly which age groups listen to which radio formats (oldies, alternative, classical). As a result your message goes to right people. Radio stations can also give you clear demographics about their audience (% male/female, listening locations, % with children in the home, average salary of the listener, and much more).

Tips for Using Radio

The folks at wiseGEEK offer multiple articles on using the radio. They list advertising agencies that cater to radio, cost comparisons, and more. They offer the following suggestions:

• Create less expensive spots using you or on-air talent to read your material
• Use several different voice actors to perform short comedic spots or customized music to punch up the most important parts of the advertising copy
• Generally pay for the number of times a radio spot is played
• You pay less for messages played during overnight hours
• You pay premium for messages during “drive time” hours—but reach more listeners

In addition, consider the following ideas:

• Pay only a portion of an ad by splitting the cost with a cross-promotion partner
• Explore if publicity qualifies for free announcement on community bulletin boards
• Establish yourself as an expert in your field so that on-air talent interviews you

Tuesday we will review getting your marketing message to your buyers through direct mail

Marketing Methods & Vehicles 5: Tips for Marketing on Television

This continues our series on marketing methods and vehicles to increase business revenues

Most business owners recognize both the power and expense of marketing through television. In addition, most business owners and clients watch plenty of really bad television commercials. Poor quality commercials dominate local television.

Today’s television offers multiple opportunities to market your business:

• Community television
• Community bulletin boards
• Digital sub-channels
• Appearances on local talk shows

Pros and Cons of Using Television as a Vehicle

All Business consultants offer ideas about the pros and cons of advertising on television. You should read the article to learn more:

• Pros of television
• The Show and Tell Effect
• Reaches a bigger audience
• Ads get your attention
• Adds instant credibility
• Adds personality
• Cons of television
• Ads demand good scripts and strong offers
• Ads are hard to change
• Mass medium, not a targeted one

Tips for Enhancing Your Impact on Television

Buzz Marketing shares dos and don’ts for using television:

• Do
• Use TV as a way to legitimize, launch, or reposition your brand
• Investigate buying “remnant” TV media for less
• Make opportunistic buys at less than retail prices
• Make sure your TV spot looks like nothing else on TV
• Make sure you have a compelling offer & newsworthy announcement
• Pay special attention to audio in your TV spot
• Make sure people in your TV spots look right in the camera
• Include a call to action (website, telephone number, SMS number, etc.)
• Understand that early AM and late evening produce higher response rates
• Ensure the creativity of your costly TV media makes a difference
• Bad TV spot in good TV media can be one of the worst ad techniques
• Test your TV content on the Internet before putting it on TV
• See the product when the words are said and show the actual product
• Recognize likeability of ads (plus offers) produce the highest sales
• Learn the basics of targeting and indexing the cost per thousand impressions (CPM)
• Don’t
• Always do what you like…let the numbers dictate
• Accept mediocrity in your TV creative

Saturday we will explore the benefits and disadvantages of marketing vehicle of radio

Marketing Methods & Vehicles 5: Printed Promotions, Publicity & Ads

This continues our series on marketing methods and vehicles that increase your revenues

You use various vehicles to convey your promotions, publicity, or advertising. The dictionary defines vehicle as “an agent of transmission”. You transmit your message through a vehicle. Vehicles include print, radio, television, the Internet, parties and more. We will examine each one in posts over the next few weeks. Today we explore the various means of to transmit your message through print.

You may use a printed vehicle to transmit all three methods of marketing: promotions, publicity, and advertisements.

Types of Print Marketing

Print marketing includes any item that you print:

• Newspaper or magazine stories, articles, advertisements or coupons
• Fliers, posters, windshield clippers, door hangers, or mailers
• Coupons, gift certificates, or promotional takeaways
• Yellow page or phone directory advertisements
• Billboards, mass transit benches, or Plexiglas sign inserts
• Car, van or bus wraps (you see them as full-color ads all over cars and buses)

Tips for Laying Out Print Messages

Bryan Waldon Pope suggests the following elements for a successful lay out for your print item:

• Headline: Grabs the attention of your audience. Good headlines make the printed document immediately relevant to the reader with with pertinent short questions or applicable statements. Use the second largest font size for the headline and call to action.
• Offer: States what you want to give them, offer them, sell them, or do for them. The offer includes enough information to entice and intrigue them, without boring or dissuading them. A good offer makes them want to know more and take action. Use the largest type font for the offer.
• Information: Provides additional information of interest to the audience—information that persuades them to accept the offer by taking action. Type font for the information sections uses the second smallest font size (legal disclaimers use the smallest font size)
• Call to action: Tells your clients what you want them to do. Simple, direct action will serve you better than complicated action. Ensure that your call leads them to the action that gets results.

Saturday we will examine marketing through the radio vehicle

Marketing Methods & Vehicles 4: Paid Advertising

This continues our series outlining marketing methods and vehicles to increase your revenues

Advertising constitutes the third marketing method outlined by Bryan Waldon Pope in The 7 Pillars of Successful Marketing. We already discussed the first two pillars: promotions and publicity/public relations. Today, we will separate the method “advertising” from the “vehicles” of TV, radio, print, or other.

A Definition and Purposes of Advertising

Dictionary.com defines advertising “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.”

Entrepreneur lists the purposes of advertising:

• “Make customers aware of your products or service”
• “Convince customers that your company’s product or service is right for their needs”
• “Create a desire for your product or service”
• “Enhance the image of your company”
• “Announce new products or services”
• “Reinforce salespeople’s messages”
• “Make customers take the next step (ask for information, request a sample, place an order and so on)”
• “Draw customers to your business”

While discussing advertising, we should also emphasize the consequences of false advertising. The Lanham Act, 15 U.S.C.A. § 1125(a) defines false advertising as "Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities". Legal consequences for false advertising include financial liability, fines, and possibly imprisonment.

Tips to Enhance Your Advertising

All Business provides 10 tips to make your advertising more effective:

• Go after your target audience
• Highlight your competitive advantage
• Establish an image
• You have to spend money to make money
• Advertise in the right places
• Don't allow your budget to run your advertising campaign
• Diversify your vehicles
• Don’t try to be everything to everyone
• Test, test, test your ads in advance
• Monitor your ads

In addition, Buzz Marketing provides excellent tips for 8 advertising vehicles: the Internet, direct mailings, writing your advertising copy, TV, print, radio, and word-of-mouth or buzz advertising techniques. I strongly suggest you read the article.

Thursday we will highlight the pros and cons of the  marketing through the vehicle Television

Marketing Methods & Vehicles 3: Free Publicity on TV, Radio, & More

This continues our series on marketing methods and vehicles that can increase revenues

Publicity provides a free way for people to hear about your company. One of the greatest publicity experts Dian Thomas taught Johnny Carson how to cook an egg in a paper bag on TV. She appeared for years as a guest on the Tonight and Today shows.

Dian’s web site contains great ideas to help you generate publicity for your business. I strongly urge you to follow the links and read her articles on the following topics:

Are You Ready for the Media

Dian shares six steps to help you get ready for media

• Evaluate what you have to offer
• Determine your marketing angle
• Write a pitch letter to a media outlet you want to interview you
• Prepare a media release to send to the media outlets
• Find the media contact you wish to send your pitch or release to on the Internet
• Prepare for the interview for when you receive a return call or email

Be a Pro on TV

“Learn the four key things you will need to do to be a great guest on TV”

• Do your research
• Refine your content and delivery
• Avoiding faux pas
• Present a memorable segment

Taking Care of Business with Magazine Articles

“Learn the secret formula to getting free publicity through Trade Magazines”

• Choose your idea
• Look for magazine markets
• Submit your ideas in a query letter
• Write the article
• Resell and Re-Purpose the Article

You Can Be on the Radio

“You can sit in your office and promote you business through the radio if you know the key to great interview.”

• Become familiar with the station’s programming
• Remember that not every radio station’s format contains interview segments
• Consider whether your subject matter is appropriate for the program

Why is a Newspaper Article Better Than Advertising?

“Publicity is the key to adding credibility and cutting the cost of marketing. In a healthy business practice publicity should come first them advertising”

Monday we outline ideas to improve advertising as a marketing method to improve your revenues