Thursday, March 29, 2012

Business Success 2: Expanded His Franchise

FranchisesHere is another success story to help you see that you can also accomplish something good
I’m sharing stories of business success with you so that you can see success and believe in your own success. Today’s story about Daniel focuses on people who own franchises. I will not share the name of the franchise he bought, nor his real name. I respect this person very much and stand in awe of what he has done. I don’t know if this story will help you or not. If not, perhaps one of my later success stories will assist you.


Do Your Homework to Prepare for the Future
Daniel graduated in advertising. He went to New York and hit the streets for six months before landing a job at the world’s largest advertising firm. He excelled at the firm, developing award winning ad campaigns for Fortune 100 companies. After several years, he found a job with another ad firm in Atlanta. His next move took him to an ad firm in the San Francisco Bay area.
Daniel knew that advertising was a young person’s game. He recognized the need to transition into a new phase of his career. He served as marketing directors and VPs to major companies. At times, he despaired of finding a good career solution.
But he kept planning and exploring.
Finally Found His Niche
Daniel knew some friends who owned a retail franchise company. He got a job as the national marketing VP. His guidance helped franchise owners improve the brand and grow their franchises. Those that followed his policies enjoyed success.
He bought a franchise in a city hit hard by the recession. He helped his store to implement good marketing practices. As a result, his store became one of the four best stores in the country.
Recently, the parent company asked him to buy a store that struggled. They had faith that he could turn it around. He took over the store at the beginning of the year. It already began to improve.
Come back on Saturday when we share another business success story

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