Business Success 1: Increased Sales and Revenues

I will periodically share different kinds successes that my business clients achieved

I’m going to share success of that one businesses experienced implementing some of the ideas I have shared with you over the past year. They represent a small portion of the clients I consulted over the years. Their success resulted from implementing not one specific idea, but implementing several. I will not share the name of the companies and nor the true name of the person involved. I will, however, share the names of the tools or organizations, that helped them achieve the success.

Copies and So Much More

Dick owned a second-generation copy center and specialty store. He evaluated his business model and competition. He worried that the future of copy centers did not bode well for his business. He decided to reevaluate and reframe his business.

He started reading voraciously books on business, management, marketing, and other. He listened to audiobooks. He attended business conferences and seminars. He joined Marketing Success Institute’s My Marketing Day and attended every month. He completed most of the assignments, add things to the collaboration web site. He joined a mastermind team.

Growth Follows the Plans and Strategy

Success began to accumulate slowly. Then, it accelerated. He made major changes to the business and the facility. He delegated more operational responsibility so that he could establish vision and strategy. Some of the successes he experienced:

• Increased sales significantly in both the copy and retail end of the business
• Expanded his online and wholesale presence generating a 30% increase in revenues
• Established a synergistic publishing business increasing sales by 20%
• Offered workshops, podcasts, and online seminars that established his reputation and market niche
• Generated more sales by listing publications and other materials on Amazon

His diversified business makes more money than it did four years ago. He no longer worries about the company relying on one product to survive. He enjoys the changes and finds great satisfaction in the growth and diversity. He credits his research, the collaboration, Marketing Success Institute, and his mastermind group with the improvements.

Come back on Thursday when I share another business success