Marketing Methods & Vehicles 14: In Review

This concludes our series on marketing methods and vehicles that increase revenues

Bryan Waldon Pope designed The 7 Pillars of Successful Marketing for small-business owners. He incorporated all the key elements that you need to provide million dollars marketing on a shoestring. His easy to remember and implement pillars outline a well-rounded marketing plan. His approach, since it incorporates sales as one of the pillars, enhances marketing’s place in your business as a profit center rather than a cost center.

The 7 Pillars of Successful Marketing

The 7 pillars build on one another. You need to implement them in order. I know many business owners that skip one or two to do the ones they perceive as the easy ones. They waste thousands of dollars on the wrong message or the wrong audience. Building your marketing program one pillar at a time:

1. Market Research directs you to gather the information about your product or service, your competition, your target audience, potential and past clients
2. The Right Messages prompts you to define, refine, and focus the message(s) to each audience’s needs, interests, and hot buttons
3. Strategy outlines your strategy for current and future offerings to your audience
4. Campaigns defines the time-specific, unique marketing operations you will implement
5. Methods & Vehicles will be reviewed below
6. Sales creates the revenue generation as people respond to your campaigns, methods, & vehicles
7. Client retention includes all the steps to gather information about and reach to existing clients for additional sales (it leads you back to the first pillar to start all over)

Summary of Marketing Methods and Vehicles

Marketing Methods include the procedures or processes for obtaining sales. You utilized three major procedures for obtaining sales:

• Promotions
• Publicity/Public Relations
• Advertising

Marketing Vehicles constitute the agents you use to transmit your message. You will transmit your message through the vehicles:

• Print
• Radio
• Television
• The Internet
• Parties, Door-to-Door, or others

I encourage you to buy Bryan Waldon Pope’s package on The 7 Pillars of Successful Marketing at www.BWPope.com/marketingplan.

Tuesday we will begin a new focus a strategy cycle to move your business to a new level