Our final marketing vehicles include some of the more obscure or personal vehicles. They traditionally apply to certain kinds of industries: multi-level, direct or network marketing. However, they are spreading into additional industries and types of businesses. You may find them beneficial to marketing your business.
Parties
We all heard of organizations that used parties to sell their product: Mary Kay, Tupperware, Pampered Chef, lingerie, and others. I recently heard of a company that markets toys to kids. They use parties for small children to test market and sell toys.
Parties work well if
- Your clients enjoy social activities
- Seeing or playing with the product increases interest and sales
- You can train a sales force easily to prospect hosts, run the parties, process orders
- Clients trust sales force to order product at the party and delay receiving it
- Costs for the party justify the potential sales from the party
Review these articles on marketing through parties:
- Entrepreneur Marketing Through Parties
- Profitable Internet Marketing Tips and Tricks: Your Ticket to the Party
- Niche Marketing Tips/Niche Marketing Strategies from a Party Queen
Door-to-Door
Fuller Brush sold brushes door-to-door for almost a century. Today, businesses sell security systems, pest control, and more door-to-door. Door-to-Door sales seems to apply to business-to-consumer sales. However, business-to-business sales can also use a door-to-door vehicle.
The following articles give tips to door-to-door marketing:
- Door-to-door sales Tips by Buzzle.com
- Selling More Door-to-Door—Tips for Success
- How Sales Techniques Work
More Vehicles
I’ve included a few more articles to help you with your marketing vehicles:
Your marketing vehicles transmit your message to your audience. They carry what you want to say. Make say the right thing.
Saturday we will conclude our series by summarizing marketing methods or vehicles
No comments:
Post a Comment