This concludes our series on preparing the market analysis section of your business analysisCompleting your market analysis remains a key element in establishing your business. Identifying and defining your current, past, and future clients allows you to focus your marketing messages, strategies, campaigns, and vehicles. Understanding your competitor’s practices, products, and prices prepares to adjust yours. Segmenting your market provides opportunities to customize your marketing efforts and product improvements.
Web Sites that Help You with Market Analysis
I’ve listed a few additional web sites that may guide and help you to conduct your market research:
- About.com Home Business How to Do Your Own Market Research
- B2B International: Market provides white papers on the following topics
- Market Segmentation in B2B Markets
- What is Marketing If If is NOT About Segmentation
- Segmentation Challenges in Business-to-Business Markets
- How to Segment
- CMS Wire offers articles, blogs, and a free newsletter. For example Social Media Marketing 101: Tips, Tricks, and Final Thoughts
- Inc. Magazine offers Conducting Online Market Research: Tips and Tools
- The Frugal Entrepreneur provides Are You Using These Free Online Tools to Conduct Market Research for Your Business?
- HubSpot Blog gives a lot of good articles including An Uncomplicated Approach to Conducting Solid Market Research
- Entrepreneur magazine also provides information as How to Do Market Research—The Basics
- Work at Home Mothers (WAHM) articles offers How to Conduct Target Market Analysis
I already discussed some of the resources available to help with an analysis of your market. Follow the link to review the ones that may help you.
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