Today, we celebrate the birth of Jesus Christ in Bethlehem. Magi came from the East to honor the King of Kings they saw in the stars. Following a new, bright star, they came to the City of David to see the child. They bestowed gifts upon the new king of gold, frankincense, and myrrh. Their generosity affiliated gift giving with Christmas to this day. Unfortunately, the commerce of gift giving has overtaken the original intent of the Magi’s presents to the King of Kings.
Christmas Not Commercialism
During the Great Depression families bereft of cash and money made their own Christmas gifts. Since that time consumerism combined with commercialism changed the tradition of gift giving. Today, we concentrate on finding the best, most unique gift. Black Friday and Cyber Monday replaced Christmas Eve and Christmas Day as the most important days of the year.
“City sidewalks [are still] busy sidewalks, dressed in holiday style.” However, I doubt that “above all the bustle, [we] hear Silver Bells.” Too many people fail to even try to listen to them. They focus on the deal or discount they can find. They forget that giving honored the King of Kings.
True Purpose of Gift Giving
Gift giving honors those we love. We honor our children, our parents, our extended families, and our neighbors. The Magi loved the King. They gave very expensive gifts. The costs of the gift were not relevant. The depth of their love and adoration mattered more. The gifts we give matter little. The depth of our love and charity (the pure of love of Christ) matter most.
Christmas is a time to receive the greatest gift—the atonement of Jesus Christ. “For what doth it profit a man if a gift is bestowed upon him, and he receive not the gift? Behold, he rejoices not in that which is given unto him, neither rejoices in him who is the giver of the gift.”
Thursday we discuss specific goals you set to grow your business during the new year
They gave very expensive gifts. The costs of the gift were not relevant. The depth of their love and adoration mattered more. Marino Robert Sussich is working in advertising agency from many years.
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