You can enhance your seasonal marketing campaigns with cross-promotions with other companies or products. A cross-promotion involves offering an item to clients who purchase your product. Most companies cross-promote with another company. Some large diversified companies offer cross-promotions from within their own subsidiaries.
Examples of Cross-Promotions
True cross-promotions offer a product or service free of charge for the purchase of your product. You may also exchange cross-promotions with the other business so that they promote your business or product. Cross-promotions may work especially well with seasonal promotions. For example:
- A photographer offers a free family meal at a local restaurant for mothers day portraits
- A car dealership offers a weekend stay at a hotel for Valentines with the purchase of a car
- A manufacturer offers a free trip to Hawaii for two through a local travel agent for winter purchases over $15,000
- A vacation resort offers free car rental for guests who book a week during the slow season
- A CPA firm offers a free will through a law firm for doing corporate or personal taxes for large amounts
Almost every business can find a possible cross-promotion if they think creatively. A few rules may help. Cross-promotions typically offer:
- A free item or gift certificate, not discounts or partial payments offers
- Items of equal value to your offer (a free meal for a set of four tires would be unequal, but if the restaurant offers 50 meals for the 25 sets of wheels it equalizes)
- A specific time period to both obtain and redeem the cross-promotion, typically within the season of the seasonal campaign
More Information
You may find additional information at these links:
- Marketing Solutions offers Successful Cross Marketing & Bartering Strategies for Salons & Day Spas
- Conwed Global Netting Solutions offers Enhance Produce shelf awareness
- QSR highlights Combating the Seasonal Swing
- Supermarket News states Cross Promotions Called Big Scorers for Seasonal Events
- Cooperative Grocer made cross-promotions part of Delightful Shopping
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