This begins a series focusing on successful seasonal marketing campaigns
First, I love Christmas, not the Happy Holidays, by the celebration of Christ’s birth. I listen to Christmas Carols at times throughout the whole year, because they remind my of my Savior. Having said that, I do not like Happy Holiday displays in stores before Halloween. I do not like the fact that I cannot find a swim suit in department stores after May. I recognize the beauty of seasonal selling. I just think it spiraled out-of-control 15 years ago. I will focus, however, on recognizing and calendaring seasonal marketing campaigns for your business.
Identify Your Seasonal Opportunities
Your business will fluctuate depending on buying cycles. Every business does. Yet, many business owners fail to recognize the seasons of their business. Some seasons remain obvious.
- Professional photographers increase sales for Mother’s Day, June Weddings, High School graduations, Back-to-school, and Christmas.
- Candy stores sell well during Valentine’s day, Mother’s Day, Halloween, and Christmas. Their sales go down during the summer months from June-September.
- Sporting Good manufacturers increase production 3-4 months prior to winter sports, hunting seasons, water sports, and summer camping seasons.
- Sales and maintenance of heaters increase during Fall and Winter seasons. While sales and maintenance of Air Conditioners increase in Spring and Summer months.
- Sales for health spas and diet aids increase immediately after the Christmas holidays and before swim suit seasons
- Housing sales typically increase in the Spring and late Summer so family’s can move without disrupting school or because moving in snowy conditions is more difficult.
Other companies may be what I call counter seasons because their sales decrease in certain seasons because sales increase elsewhere. People spend their money on other purchases. The tough economic times, with associated money crunches, decrease how much people can spend.
More Information
Read the following blogs and articles to learn more:
- SCORE offers an entire series on Seasonal Sales
- Practical ecommerce shares Tips for a Successful Seasonal Marketing Campaign
- The Barefoot Executive published Seasonal Marketing for Online Business Owners
Thursday we continue our series by describing fulfilling successful seasonal campaigns
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