The 7 Pillars of Successful Marketing

This begins a 8-part series on Bryan Waldon Pope’s The 7 Pillars of Successful Marketing
Bryan Waldon Pope is the architect for The 7 Pillars of Successful Marketing and the founder of The Abundance Group. I have known Bryan for almost a decade. I subscribe to his monthly download on marketing and team building. His concepts helped me improve my job and my business. His techniques helped me quadruple attendance at our events and maintain desired levels for 6 years.
An Introduction
The comments below all come from Bryan’s An Introduction to The 7 Pillars of Successful Marketing.
“The 7 Pillars of Successful MarketingTM is a system that has been developed over the
past two decades that works with literally any business, of any size, in any industry. And
the reason this is true is that it isn’t a pre-packaged marketing plan or any other such
thing. It’s a principle-based framework that gives you all the tools and direction you need
to develop marketing activities that perfectly fit your exacting needs while improving
your marketing impact and increasing your marketing return-on-investment. This is
exciting, timely, useful, very down-to-earth information that, when applied as directed,
will change your confidence level, action intensity, and success rate in all your marketing
endeavors.”
“Before we go any further, let’s get on the same page as to what marketing is. There
are many definitions of marketing floating around in the business world. Most people’s
view of marketing is based on their past experiences in marketing, so their views are
limited to those aspects of marketing with which they are familiar. I’ve found the more
encompassing one’s view of marketing, the more successful that individual’s marketing
efforts. Based on that belief, my definition of marketing is this:
Marketing is a composite of activities focused on:
• identifying the wants and needs of your clients and potential clients,
• modeling a solution to meet those wants and needs,
• attracting and converting your audience, and
• retaining your clients by filling their wants and needs again and again.”
The 7 Pillars of Successful Marketing

1. Market Research: Offer exactly what your market is looking for
2. The Right Message: Project a message that will drive clients to your business
3. Strategy: Devise strategies that support your specific goals
4. Campaigns: Develop & implement campaigns that turn your strategies into effective tactics
5. Methods & Vehicles: Wisely use marketing Methods & Vehicles that support your message and strategy
6. Sales: Increase your revenues using consistent sales systems
7. Client Retention: Create client allegiance and predictable repeat revenue patterns

There you have The 7 Pillars of Successful Marketing as designed by Bryan Waldon Pope.I plan to add detail to one pillar at a time for the next seven posts. You can develop your marketing plan if you complete the exercises for each pillar. In addition, you can buy the 7 Pillars from Bryan. I also suggest that you follow Bryan’s Blog.
I hope you sense the simplicity of this system that builds on itself to provide you with more revenues and less stress. As Bryan says “Here’s to your marketing success!”
Join me Saturday to learn more about the first pillar “Market Research”